Sample
Dear Hiring Manager,
I am writing to apply for the Sales Executive role. In the last financial year I achieved 110% of my target and opened 35 new business accounts by following up steadily and understanding what each client needed.
In my current role I achieved 110% of the annual sales target in the last financial year. I would bring the same care to your team, along with strengths in B2B sales, Lead generation and Client relationship.
Thank you for your time. I would be glad to talk about how I can help. I can join within 30 days.
Yours sincerely,
Sample Candidate
What to highlight
- Target achievement in percent
- New accounts or revenue added
- Industry and territory
Who you may be writing to
- FMCG and consumer durables
- SaaS and technology
- Pharma and healthcare
- Banking and insurance
- Real estate
Tips
- Name the exact role and where you saw it.
- Pick 2 results that match the job post and give numbers.
- Do not repeat your whole resume.
- Keep the tone polite and simple.
Recruiters often read the letter only after an ATS (applicant tracking system, the software many employers use to store, search and filter resumes) has shortlisted your resume, so use the job post’s key skills in both.
Resume examples for this field
Frequently asked questions
How do I start a sales cover letter?
Name the role and give one line on why you fit, as in the sample above.
Should I mention salary?
Only if the job post asks. Otherwise discuss it later in the process.
How do I end the letter?
Thank them, say you would like to talk, and mention your notice period if relevant.